WhatsApp is gearing up to finally monetize its messaging app by charging large enterprise businesses for tools to better communicate with customers. In the services marketplace, the people are the brand,” the missive continues. But of course IBM has many fewer people these days. The company also expects that plenty of the remaining people will only show up over a wire, as we reported last week when revealing plans to lose another 10,000 services staff and re-deploy many more to low-wage countries.
If Blue Mountain Cycling Rentals plans to market itself as a provider of high-end bikes, describing those bikes-and the sources for those bikes-is important, since “high-end cycling rentals” is intended to be a market differentiation. If the company plans to be the low-cost provider, then describing specific brands of equipment is probably not necessary.
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