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If Blue Mountain Cycling Rentals plans to market itself as a provider of high-end bikes, describing those bikes-and the sources for those bikes-is important, since “high-end cycling rentals” is intended to be a market differentiation. If the company plans to be the low-cost provider, then describing specific brands of equipment is probably not necessary.
This data can also be incorporated in a variety of other workflows for analytical purposes, providing previously unavailable levels of insight into a company’s procurement processes. These insights can help uncover inefficiencies to drive cost and time savings such as automating monthly payments.